Video Design

The Hush Sound – The Lions Roar:

This video makes use of an interesting pattern of visual design elements in a steady flowing video stream. The foremost thing that attracted my eye was the bright, bold color and richness of imagery. The video is characterized by a tinge of brashness accompanied by a loud music.

On this video typographic images alternate with the pictures and drawings and they follow a steady and interesting pattern. A unanimity and balance is found among the design elements and visual interest is created by the combination of colors enhanced by the linear nature of the text and image.

The disparity used in the placement of the typography, images is well balanced. There is a good interaction among the design elements within the composition of this video. The typography used also enhances the shape, space and shows some texture. The size of the letters, their shape, color and texture establishes an internal hierarchy when used with the images. There are some words that are depicted pictorially (such as girl, town) providing balance, rhythm and proximity to the composition. The eye is attracted to a constant rhythm and visual tension created by the visual design.

The typography plays a versatile and creative role in the way it's been used and the colors used are complimentary for example, words like "puppets" (attached on a string) and word "fly away" (depicted with wings). Some drawings are used to enhance visual imagery matching the flow of text. There is an alternate pattern of space and shapes and the use of both organic and geometric patterns exists along with the creation of positive and negative shape/space relationships.

The typography used establishes a moving line, as an edge and line implied. The typography dominates and unifies all the visual elements in the composition of the layout design. The color used in the background conveys a mood and compliments the color of the typography, its size, color, font and graphical nature. The visual texture of the letters used enhances the image of the video which is cow- boyish, strong and loud. In this video the use of Typography and its dominance over the other elements of design is remarkable.

Crocs - Color UR World:

I chose this video because it is somewhat similar in the use of colors and imagery to the Lions roar video. It has the same bright colors and uses rich imagery but the main difference is the absence of the typographic element. Except for the elegant and well designed logo with the word "Crocs" there is hardly any text to read. There is a rhythmic flow of the image (that is the numerous "crocs" image) that forms visual patterns like flower, kite and the image of the product that is marketed itself. The white space is used creatively to form a backdrop that let the colors float by. The role of the type is replaced by the use of other shapes that draw the eye to its line and length. There is a heart shape with wings to fly similar to the "lions roar" video. The video opens and ends with the Crocs logo with a picture of the crocodile that forms the focal point where the images and color converge.

This video is easy on the eyes and the colors used depict a fun, lively and quick movement that provides an interesting visual treat.